Monetizing a WordPress site can be a great way to earn some extra income. One of the most popular ways to monetize your website is by inserting Google Ads.
Understanding Google Ads Before we dive into the process of inserting Google Ads code, it’s important to understand what Google Ads are and how they work. Google Ads, formerly known as Google AdWords, is an advertising service provided by Google. It allows advertisers to bid on specific keywords in order to display their ads on Google search results pages and on websites that participate in the Google Ads program.
When you participate in the Google Ads program, you can earn money by displaying ads on your website. You get paid when someone clicks on an ad that is displayed on your website. The amount you earn depends on the bid for the keyword, the relevance of the ad to your website, and the click-through rate of the ad.
Google Ads Account
Creating a Google Ads Account Before you can insert Google Ads on your WordPress site, you need to create a Google Ads account. Go to the Google Ads website and click on the “Start Now” button. Follow the instructions to create your account.
Once you have created your account, you need to create an ad campaign. Click on the “New Campaign” button and select the type of campaign you want to create. Follow the instructions to set up your campaign.
Generating Ad Code
Generating Ad Code After you have created your ad campaign, you need to generate the ad code. Click on the “Ads & extensions” tab and select “Ad groups”. Select the ad group you want to create ads for and click on the “New Ad” button.
You will be asked to choose the type of ad you want to create. Select “Display ad” and follow the instructions to create your ad. Once you have created your ad, you will be given a code to insert on your website.
Inserting Google Ad Code
Inserting Ad Code on Your WordPress Site Now that you have generated the ad code, it’s time to insert it on your WordPress site. There are two ways to do this.
The first way is to insert the ad code manually. Copy the ad code and go to your WordPress dashboard. Select “Appearance” and then “Editor”. Select the “header.php” file and paste the ad code just before the closing </head> tag. Save the changes.
The second way is to use a plugin. There are many WordPress plugins available that can help you insert Google Ads code on your site. One of the most popular plugins is Ad Inserter. Install and activate the plugin, and follow the instructions to insert the ad code.
Maximizing Your Earnings
Maximizing Your Earnings Now that you have inserted Google Ads on your WordPress site, it’s time to maximize your earnings. Here are some tips to help you do that:
- Place ads in strategic locations on your website. The most effective locations for ads are above the fold (the portion of your website that is visible without scrolling), in the sidebar, and within the content.
- Use the right ad formats. Google offers a variety of ad formats, including text ads, display ads, and responsive ads. Experiment with different formats to see which ones perform the best on your website.
- Optimize your website for ad performance. Make sure your website is fast-loading and mobile-friendly. Google rewards websites that provide a good user experience with higher ad revenues.
- Monitor your ad performance. Use Google Analytics to track your ad performance and make adjustments as needed. Experiment with different ad placements, formats, and targeting options to find what works best for your website.
Conclusion Inserting Google Ads code